Brand Guidelines

The key components of ONE Federal Credit Union’s Brand Identity include its logo, tagline, colors, brand promise statement and various marketing and communications materials. The ONE brand is incredibly important because it helps to distinguish ONE Federal Credit Union from its competitors, creates a lasting impression, and evokes strong feelings and connections in the minds of its employers, members and the many communities it serves.

There is also a positive correlation between strong brands and strong organizations. Organizations like ONE Federal Credit Union that have dedicated and productive employees, loyal members and strong financial performance also build strong brands. To continually strengthen ONE’s brand loyalty and brand equity, always follow these important ONE Brand guidelines:

• Never reconfigure the elements of the logo.
• Do not alter the proportion of the typography.
• Do not stretch or distort the logo in any way.
• Never crop any part of the logo.
• Thank you for helping to keep the ONE Federal Credit Union brand identity consistent.